ABOUT US
Family business
For 85 years, the family – now in its fourth generation – has been the foundation of our bakery, alongside dedicated professionals with a practical approach who like to get things done and feel responsible for the final product. No matter what your role is: you help out on the production line when needed. Together we create an atmosphere where opportunities arise and everything can be discussed. The best piece of bread on the table: that’s what we strive for!
1937
Founding of Bakkerij Holland
In 1937, Hendrikus Holland and his wife started up a small artisan bakery on Oosteinde, the village street of Vriezenveen.
Production and innovation
Hendrikus' entrepreneurial spirit soon emerged and he came up with the idea of baking in lines, which was truly revolutionary at the time.
Due to market demand, the production lines were expanded and further automated.
Besides our location in Vriezenveen, a branch was also opened in Roosendaal to supply the south(west) of the Netherlands and Belgium with our bread, freshly baked each day.
The bakery on Oosteinde was no longer big enough to keep up with the increasing demand and the growing company. This led to the (current) new building location on Watergang.
Here too, the production lines are being further automated and robotised.
Employees
Growth in the bakery's early years led to the first employees being hired.
Jopie Holland completed the administrative work from the first 'home office' (living room).
Our employees are committed to the bakery and its customers day and night, with the goal of growing personally and as an organisation.
Our fleet
The fleet began on a small scale. We set off on a cargo bike to sell our bread to people.
We still remember buying our first brand-new lorries and vans like it was yesterday – we were so happy about this exciting step!
After modernising our first lorries, we acquired our characteristic 'torpedo' Scanias that made our company recognisable on Dutch roads for many years.
Our fleet now has more than 60 modern lorries in Bakkerij Holland's characteristic company colours.
Generation on generation
Leo Holland also joined the company, to continue working on the future of Bakkerij Holland together with his father Hendrikus.
Bakkerij Holland has now seen four generations since it was founded and has grown into a family business where tradition and innovation continue to meet.
2023
History
In 1937, Hendrikus Holland and his wife Hendrika started a small artisan bakery on Oosteinde in Vriezenveen. Hendrikus soon got the idea to stand out not only by focusing on quality but also by working innovatively and efficiently – so that’s been in our DNA from the start. This led to the idea of baking lines, a choice that proved decisive for the future.
In 1968, Leo Holland and his wife Jopy Holland joined his parents in the bakery. Inspired by his father, he continued the business with his family. Bakkerij Holland grew, adding more and more customers to its clientele.
In 1998, the third generation joined the company: Leo’s son Herry Holland and his wife Finanda. The demand for Bakkerij Holland products increased, and so we opened our second location in Roosendaal in 1999. In 2012, we moved from our location on Oosteinde to the current location on Watergang in Vriezenveen, which was built in a completely sustainable manner according to BREAAM standards. This branch doubled its capacity in 2017. Due to the growing demand from our (export) customers, the location in Roosendaal was also expanded in 2019. We now have a total of ten production lines.
In 2020, the fourth generation joined the company. In the years that followed, we expanded the production capacity in Vriezenveen. A specific production line was added for export products for the German market. There is now also a MAP (Modified Atmosphere Packaging) production line for products like Kaiserbrötchen and Petit Pains.
Together with all our colleagues, we work hard on the future of Bakkerij Holland. One thing is the same as it ever was: We still work with the same passion and drive. Innovation and tradition go hand in hand for us, ensuring that after all these years we can still do what we love most: baking the best bread at the lowest price.
QUALITY
We attach great importance to the quality of our products. By this, we mean not only the final product but also the process leading up to it.
The Quality department accordingly deals with product quality, product development, certification requirements, legislation and hygiene measures on a daily basis –
all processes that require a great deal of attention from start to finish. Years of professional knowledge and expertise within our department ensure that we can maintain this high standard of quality.
CORE VALUES
